Streetwear has been in style for a long time – starting as an extension of hip-hop culture and later evolving into a variety of clothing and shoe fashion lines. In fact, the fashion world has been introducing streetwear into mainstream styles of clothing and accessories for a while.
You may ask “why?”
I believe our generation is a target market for the fashion industry. In its desire to appeal to this market, the fashion industry focuses on streetwear.
This is exciting because streetwear represents so much. It represents our culture, swag, music, and fun! Streetwear is a part of our lifestyle and a big part of our culture.
However, Virgil Abloh, chief executive officer of Milan-based Off-White and artistic director of Louis Vuitton’s menswear, thinks the trend is coming to an end. During an interview with Dazed magazine, Abloh was asked for his thoughts about how streetwear was trending in 2020.
“Wow. I would definitely say it’s going to die,” Abloh said. “In my mind, how many more T-shirts can we own, how many more hoodies, how many sneakers?”
I understand this statement. Currently, the fashion world is saturated with streetwear. All of the major labels, in my opinion, feature some aspect of streetwear in their clothing or shoe lines. One can easily see this by looking at how many young people own a nice pair of Air Jordans, Yeezys, Stan Smiths, or sweats. The most recent example of this trend can be seen in the Jordan Brand and Dior collaboration.
With this in mind, Abloh believes a new trend is on the horizon.
“I think that, like, we’re gonna hit this, like, really awesome state of expressing your knowledge and personal style with vintage – there are so many clothes that are cool that are in vintage shops and it’s just about wearing them,” Abloh said.
I agree that vintage will become a popular fashion trend. All of my fashion-conscious friends already wear vintage pieces to accent their outfits. But, I personally think streetwear will always be around and continue to shape our fashion culture.